- Karaca Çanta
- 6 min read
Short answer: For a boutique, bag size is chosen according to the folded size of the product you sell most: the width of the bag should cover the width of the product, and its height should cover the product's height plus the handle allowance. Of the 171 products in the catalogue that list a size, the most common are 50x40, 30x40 and 45x35. For thick garments a gusseted bag is considered; for books and thin products, a bag with no gusset or a narrow gusset. Size is written in centimetres as width x height x gusset.
At a boutique the bag is the last step of the sale: the moment the customer takes the package, they start carrying the shop's name out into the street. If the bag is much bigger than the product it looks empty and careless; if it is too small it looks cramped. Both give the wrong impression of the shop's care.
To choose a size, before looking at the catalogue list you need to measure your own product. Below, starting from a folded garment, we cover how the size is worked out, the sizes commonly seen in the catalogue, gusset and handle decisions, and what changes for rigid products such as books at a bookshop.
Which Bag Size Suits a Boutique?
The answer depends on the folded state of your product; no single size suits every boutique. Fold the product you sell most the way you do in your shop and measure its width, height and thickness. The width of the bag should match the width of the folded product, and the height of the bag should be the product's height plus the handle allowance.
The second step is to think about the typical purchase: does the customer mostly buy a single item or several? A bag sized for a single item will not be enough for several; a bag sized for several will hang loose around a single item. Choose according to the usual purchase and, if necessary, plan two sizes.
- Fold the best-selling product as it is in the shop and measure it: width, height and thickness.
- Decide the typical basket: a single item or several?
- Convert the thickness into a gusset requirement; for a thick product, consider a gusseted bag.
- Compare the size with the sizes commonly seen in the catalogue.
- If a custom size is needed, write the width x height x gusset value in the quote form.
How Do the Common Catalogue Sizes Fit a Boutique?
Below are the seven most common sizes among the 171 products in our catalogue that list a size. They are not an official standard, just commonly used sizes. Which one fits your product is determined by your folded measurements; the right-hand column is only a starting idea, so verify it by measuring your product.
Common catalogue sizes (width x height, cm)
| Size (width x height) | Number of products in the catalogue | Starting idea |
|---|---|---|
| 50x40 | 11 | Wide, landscape shape; bulky or multi-item shopping |
| 30x40 | 11 | Medium size; a single folded item, a book or an accessory |
| 45x35 | 10 | Near-landscape shape; folded garments and thin boxes |
| 33x45 | 7 | Portrait shape; products that fold long |
| 35x45 | 7 | Portrait and slightly wider; medium-thickness garments |
| 30x35 | 6 | Small-medium size; a single, light item |
| 35x40 | 6 | Near-square shape; a balanced, multi-purpose size |
How Are Gusset and Handle Chosen for Clothing?
The gusset determines the thickness of the bag. For a jumper, a coat or multi-item shopping, a bag without a gusset flattens the product and strains the fabric; a gusseted bag opens the volume out to the sides. Of the products in our catalogue that list a size, 95 are gusseted and 76 have no gusset; the most common gusset sizes are 8 and 10 cm. For thin, flat products, a bag without a gusset looks more elegant.
Because there is no numerical data in the catalogue for handle length, we do not give a measurement; write in the quote message whether the bag will be carried by hand or on the shoulder and the volume of the product that will go inside. The Clothing Store Bags category has 35 products and the Cotton Store Bags category has 17; the examples include ultrasonic-welded and stitched nonwoven bags.
Which Bag Models Are Recommended for Clothing Stores?
Three model approaches stand out in a clothing store; each corresponds to a different customer basket. All of them can carry the same print layout and the same logo placement, so even when the size changes, the shop identity the customer sees stays the same.
Fabric and print colour set the atmosphere of the shop. In the Cotton Store Bags category you can see ultrasonic-welded examples with silver print on black fabric and black print on cream fabric. Light print on dark fabric and dark print on light fabric make the logo legible from a distance. One- and two-colour logos are applied by screen printing, multicolour logos by digital printing and small, clean logos by embroidery.
- Plain, medium size and no gusset: for everyday sales of one or two light items.
- Wide and gusseted: for thick jumpers, coats or multi-item shopping.
- Small size: for scarves, accessories and small gift packages.
- One design, three sizes: the brand stays the same, the size changes with the product.
How Is a Suitable Size Determined for a Bookshop Bag?
A book is rigid and heavy; the bag is sized according to how the book sits. Because books are usually carried upright, the bag height should cover the book height plus the handle allowance, the width should exceed the book width and the gusset should be enough for the thickness of the stack of books. For a single book a bag without a gusset is considered; for several books, a gusseted bag.
The weight of books falls on the handle attachment and the base. In mixed baskets such as stationery, treat the longest product as the size determiner. Because there is no kilogram data in the catalogue for carrying capacity, we do not give a figure; write in the quote how many books will be carried, and the fabric and gusset are settled accordingly.
How Should the Size Be Written on the Quote Form?
The quote form has fields for product type, material, size (width x height x gusset, cm), number of print colours and print sides, desired delivery date and logo file. Write the size with an allowance, based on the folded state of the product; if you are not sure, describe the product in the details message. The price is set by the quote; quantity, fabric, size and number of print colours affect it.
If your shop uses more than one size, list each size on a separate line with its own estimated quantity. If you will use the same logo on more than one size, say so in the message as well; that way the print area can be considered separately for each size.
Frequently Asked Questions
Which Bag Size Suits a Boutique?
It depends on the folded size of your product; no single size suits every boutique. The width of the bag should match the width of the folded product, and its height should be the product's height plus the handle allowance. Among the 171 products in our catalogue that list a size, the most common are 50x40, 30x40 and 45x35; compare these with your folded product, and a custom size can also be produced for a different need.
Is a Gusset Necessary on a Clothing Store Bag?
It is not needed for thin products that fold flat; for thick garments and multi-item shopping, the gusset opens the volume out to the sides and carries the product without crushing it. Of the products in our catalogue that list a size, 95 are gusseted and 76 have no gusset; the most common gusset values are 8 and 10 cm.
How Is the Size Determined for a Bookshop Bag?
The height, width and stack thickness of the book are measured; because books are carried upright, the bag height should be the book height plus the handle allowance. If several books will be carried, a gusseted bag is considered. Because books are heavy, handle and base strength matter; write the number of books to be carried in the quote, and the fabric and gusset are determined accordingly.
Which Printing Method Is Chosen for a Boutique Bag?
Screen printing stands out for one- and two-colour logos, digital printing for multicolour or photographic designs and embroidery for small logos with clean lines. On stitched nonwoven models, the product pages give the printing method as offset. A light print colour on dark fabric and a dark print colour on light fabric improve legibility.
